Project Overview

IJP Build came to us at a turning point. With his business moving towards acreage homes, he needed an identity that matched the calibre of the projects he wanted to attract.

We developed a new wordmark, brandmark and full set of brand guidelines that strike a balance between warmth and strength. The identity feels considered and approachable, reflecting the care that goes into building a family home on a larger scale, while staying firmly grounded in the construction industry.

Clean lines, solid forms and a natural, earthy palette give the brand a sense of craftsmanship and reliability. It speaks to clients investing in something lasting, and builds trust before the first conversation even starts.

The brand guidelines give IJP Build a clear, consistent foundation across signage, site boards, vehicles and digital, so every touchpoint feels as solid as the homes he builds.

I've assumed an earthy palette and applications like signage and vehicles. Tweak those to match what you actually delivered.