Project Overview

Styled By Luee has grown well beyond her DIY beginnings. As her interiors work became more considered and more in demand, her brand needed to reflect the same level of care she brings to every space.

Her original identity was self-made and no longer matched the quality of her styling. We created a new wordmark and brandmark that feel neutral, refined and quietly confident, letting her work take centre stage rather than competing with it.

The elevated look was designed with partnerships in mind. Brands looking to gift and collaborate want to align with creators who feel polished and premium, and this identity positions Luee as exactly that. It gives her a professional presence that sits comfortably alongside the homewares and lifestyle brands she wants to work with.

The result is a timeless, flexible brand that showcases her interiors beautifully and has room to grow as her business does.