Project Overview

Not all rebrands require a total makeover; often, the most impactful transitions involve the thoughtful refinement of existing, sentimental elements. For this project, the goal was to evolve the original identity into a more sophisticated, architectural space, taking the brand into its next chapter without losing its established roots.

The creative direction focused on sharpening the visual language to better align with premium residential builds and luxury landscapes. By establishing a more intentional typographic hierarchy and a balanced structural layout, the brand was elevated from a traditional trade aesthetic to a high-end design studio. The result is a refined brand system that feels monolithic and grounded, honouring the history of the business while positioning it for a more exclusive market.