THE CLEAN LEAF
Developing a Clean and Professional Brand Identity for a Launching Eco Brand
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Logo design and brand identity
Tagline development
Colour palette creation
Custom illustrations
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Creative Director
Brand Consultant
Project Overview
The Clean Leaf is an eco-conscious brand launching its first product — an environmentally friendly mosquito control powder. The goal was to create a professional, clean, and approachable brand identity that reflected the company’s mission while giving the product a strong visual presence on-shelf and online. I worked with the founder to craft a cohesive brand system that could grow with the business, balancing environmental responsibility with modern, accessible design.


