KOOL BEANZ ACADMEY
Brand Refresh & Content Strategy for a Growing Early Learning Provider
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Brand strategy
On-going marketing support
Tone of voice and messaging
Creative direction
Visual identity briefing
Website structure and full copywriting
Content pillars and social strategy foundation
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In-house Marketing Manager
Lead Brand Consultant
Creative Director
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Thrive Digital (Brand Identity + Website Build),
Gold Coast Media House (Photography & Video)
Project Overview
Kool Beanz Academy is a growing early childhood education brand known for its nurturing, play-based approach — but its branding no longer reflected the quality and care at the heart of its offering. As in-house Marketing Manager, I led the strategic direction of a complete brand refresh, working alongside creative partners to reimagine how the brand showed up across digital platforms and communications.
I created the brand brief, provided creative inspiration, and shaped the overarching strategy that guided the new brand identity, website, and content rollout. The goal was to build a brand that felt warm, clear, and confident — and ready to grow.
The Opportunity
The existing brand lacked clarity, consistency, and a defined voice. The website was outdated, difficult to navigate, and didn’t reflect the professionalism or warmth of the academy’s offering. With new centres opening and growing community interest, there was a clear need for a brand presence that could support this momentum.
By refining the messaging and reconstructing the user journey, we created a website that clearly communicates the Kool Beanz story — resulting in increased enrolment and almost double the number of enrolment requests post-launch.
The Outcome
Kool Beanz Academy now has a brand presence that feels aligned, modern, and ready for growth. The refreshed identity better reflects the heart of the business — professional, nurturing, and full of personality.
The new website is easy to navigate, speaks clearly to its audience, and supports both enrolment and recruitment. The content strategy continues to guide day-to-day communications, making the brand more cohesive and confident across all channels.