Project Overview

FLEURISH is a fictional brand concept born from a spark of creative curiosity — an exploration of how storytelling and design can turn an everyday ritual into something cinematic.

The idea: a sparkling rosé spritz designed to make the mundane feel a little more magical. FLEURISH celebrates life’s in-between moments — the ones that deserve a toast even without a reason. Playful yet refined, it blends cheeky confidence with effortless femininity, proving that everyday moments should feel a little more flourished or should we say Fleurish — one sip at a time.

Every touchpoint was built to feel expressive and editorial — from the name and copy to the custom illustrations and packaging — creating a brand that feels as good as it looks.