Project Overview

Dearly Beloved is a companionship and in-home care service created in response to the growing need for more personal, human-centred support within aged care. Built on time, presence, and genuine connection, the brand champions the belief that joy doesn’t have an age limit — and neither should care.

The visual identity was intentionally designed to feel warm, approachable, and reassuring. Inspired by simple comforts such as sunshine, a shared cup of coffee, and heartfelt conversation, the brand reflects dignity, trust, and emotional connection rather than clinical care. Every colour, word, and detail was carefully considered to communicate compassion while maintaining professionalism.

The project included end-to-end brand development and practical applications to support both promotion and day-to-day client touchpoints.