Project Overview

Dawn Studio is a modern, at-home hair salon created to reflect a new chapter of growth — blending creativity, independence, and a love of lived-in, feel-good hair. The rebrand captures this transition with a warm, colourful identity that feels confident, playful, and deeply personal.

The goal was to craft a brand that not only represents Dawn’s evolving business but also resonates with her clients — balancing professionalism with personality, and creating a visual identity that feels as effortless and modern as her work behind the chair.