Project Overview

STCHE is a fictional passion project developed to showcase the power of playful, well-executed branding from the ground up. The concept: an embroidery and patchwork quilt brand selling oversized, fashion-forward blankets that double as functional art pieces.

The aim was to create a brand that felt bold, modern, and full of personality — something that could live just as comfortably on the runway as in a living room. Every element of the brand was designed to tell a cohesive story and inspire curiosity about the product, even before a physical item existed.