Project Overview

Avaya Builds creates "instinctive" homes that balance architectural precision with the raw beauty of the Australian coast. The goal was to develop a brand that felt both structural and organic—moving away from traditional "tradie" aesthetics toward a premium, designer-focused identity.

Inspired by the concept of a keystone, the resulting system features a modular logo suite, a material-driven palette of concrete and timber, and a sophisticated typographic hierarchy. The final result is a clean, enduring brand that reflects the quality and innovation of every Avaya build.